If you or someone you know has browsed or purchased an engagement ring online, I’m sure they will know James Allen. While James Allen has been gaining popularity as late, they were originally founded in 1998—over two decades ago! —and has revolutionized the way we shop for diamond jewelry since they launched their website in 2006. We appreciate James Allen because of their innovative technology, a massive selection of high quality, conflict free diamonds, generous return and exchange policies and a good reputation for customer service.   

Who is James Allen?

James Allen was founded by a handful of creative thinkers who wanted to change the way we shop for diamond jewelry. The Edelman family had three generations in the diamond business under their belt before partnering up with James Schultz, an early adaptor of the ecommerce world. With his wife Michele Sigler, and Dean Lederman, a diamantaire with 20 years of experience. Together, they formed the dream team that totally changed the game.

Why shop at James Allen?

As a pioneer in the online diamond biz, James Allen is constantly evolving to be leaders in the industry. Their goal is ultimately to provide technology and policies that benefit the consumer, and make them feel more comfortable buying online.

The Numbers

     • Over 200,000+ certified conflict-free diamonds

     • 360° HD shot photography

     • 40x super zoom

     • $0 shipping

     • 100% money back guarantee

     • 24/7 customer service

The Views

All 200,000+ diamond on JamesAllen.com are shot with special 360° HD photography, meaning you get to see how the stone sparkles from up close, from every angle. This was a huge breakthrough in technology that 1. Allowed customers to see the actual stone they are getting and 2. If a stone is eye-clean (free of visible inclusions with the naked eye), something that was previously only done in-person.

The Customization

James Allen offers plenty of customization options as if you can’t find the style you like on their homepage, then you have the option to design it yourself. From the metal types to settings to cut, color and beyond, you can mix and match every feature on your future engagement ring.

The Quality

Every diamond sold at James Allan is GIA, AGS or IGI diamond certified, so you can shop with confidence that you’re getting is from a reputable grading company. What makes us feel even better is the lifetime warranty that you get, which offers free prong tightening, polishing, plating and cleaning services. If you’re looking for something truly exquisite, check out the True Hearts collection, round diamonds that are perfectly cut and guaranteed to have that perfect sparkle…no questions asked.

The Service

Helpful, friendly customer service goes a long away, especially when you’re dealing with a big purchase. James Allen’s support team gets it. They’re available 24/7 to answer questions, walk you through decisions and even help with anything you need post-purchase. Wrapped up into the outstanding service is the company’s amazing policies: Free shipping, 30 day free returns and a lifetime warranty.

The Pricing

Obviously, you want to get the best bling for your buck. James Allen offers competitive pricing on quality conflict-free diamonds both big and small. Whether you’re designing your own engagement ring or shopping from their designer collection, there is a ring to fit every bride-to-be’s budget.

The Gist

Shopping for an engagement ring online in the past may have seemed daunting, but it’s 2019 people! By optimizing technology, sourcing the best materials and by giving you real, human services, James Allen has revolutionized the how we shop for diamonds. And by providing you with all this info and other ways to find and purchase your dream ring, we’re trying to do our part as well.

James Allen has amazing up-close pictures of their diamonds, but it’s still hard to see how those translate into real-life. Don’t forget to check the feed for the latest ring selfies and click the link to get more details, like pricing from jewelers like James Allen.